Who we are
TwentyFourOS is a trading name of Equivalence Labs Ltd, registered in England & Wales (company no. 17345223), registered office 128 City Road, London EC1V 2NX. We are the data controller for the processing described here, and are registered with the Information Commissioner’s Office (registration no. ZC204507). Contact: hello@twentyfouros.com.
What we hold and where it comes from
We research established UK companies. In doing so we process a limited amount of personal data about company directors and people with significant control, almost all of it from the public Companies House register: name, the role and dates of appointment, the company’s registered office, and control notifications. From the public register we keep an owner’s year of birth, so that we can tell which owners are at the stage of life where succession is usually considered; we show it only as an age band, we do not keep the month, and we never use it for anything else. We also record company contact details (phone, website, business address) from public sources such as the company’s own website, and any correspondence you have with us.
Why, and our lawful basis
We use this information to identify established, owner-run companies whose owners may value a confidential, no-obligation conversation, and to write or call to ask, sometimes for a specific committed buyer, and sometimes to build a relationship for the long term with no buyer attached. Our lawful basis is legitimate interests (UK GDPR Article 6(1)(f)); a documented assessment is maintained and available on request. We do not use automated decision-making, we do not process special-category data, and we never sell personal data.
Calls and letters
We screen numbers against the Telephone Preference Service and the Corporate Telephone Preference Service before calling, and we do not call a number that is registered. If you tell us once that you do not want to hear from us, that is permanent: you go on a suppression list that applies across everything we do, for every client. The quickest way is an email to remove@twentyfouros.com with your company name; an email to hello@twentyfouros.com with the word remove, or telling us on a call, works just the same.
Who we share it with
Your name and company are shared with a prospective buyer only with your consent, given in conversation with us first. Before that, any description a buyer sees is anonymised. A small number of service providers act only on our instructions: Google (Gmail and Google Workspace, for our email); Anthropic (an AI research tool that reads a company’s own website and public filings, and receives the company’s public details and the owner’s name); MillionVerifier (which checks that a business email address is valid before we write to it); and Apple (iCloud, which holds our backups only in encrypted form). Where a provider processes data outside the UK, it does so under its data processing terms.
How long we keep it
Research records about companies we have not contacted, or where there is no ongoing conversation, are refreshed and cleared on a rolling basis, normally within 24 months. The suppression list is kept indefinitely, because honouring an objection requires remembering it. Encrypted backups are kept for 14 days.
Your rights
You can object to this processing, ask for a copy of what we hold about you, and ask for it to be corrected or erased. Email hello@twentyfouros.com and we will act on it promptly. You can also complain to the Information Commissioner’s Office at ico.org.uk.
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